Influencer Marketing Executive

Job type

• Permanent

• Full-time

Shift and schedule

• Day shift

• Monday to Friday

 

Location

Gurugram, Haryana

 

Benefits

Pulled from the full job description

• Health insurance
• Paid sick time
• Provident Fund

 

Full job description

Job Title: Influencer Marketing Executive – Personal Care & Beauty Content

Experience Required: 2-5Years | 5days Working

Location: Gurgaon, Sector 30 | Employment Type: Full-time

Job Description:

We’re looking for a creative, strategic, and detail-oriented Marketing Specialist to join our team in the Personal Care & Beauty segment. This role will focus on developing and executing influencer marketing strategies, managing content creation, supporting product launches, and amplifying brand presence across platforms. The ideal candidate will have a solid grasp of the beauty and lifestyle industry, hands-on experience with influencer collaborations, and the ability to craft compelling narratives that connect with the target audience.

Key Responsibilities:

• Influencer & PR Management
• Identify, onboard, and manage influencers and content creators across platforms like Instagram, YouTube, etc.
• Coordinate with digital agencies to manage influencer partnerships
• Develop and maintain authentic influencer relationships to boost brand visibility
• Draft clear, creative briefs and scripts that align with campaign goals and brand voice
• Collaborate with influencers to ensure content quality, relevance, and engagement
• Manage PR efforts to enhance brand reputation and media presence

Campaign Planning & Execution

• Plan and execute influencer marketing campaigns end-to-end—from ideation to execution and reporting
• Oversee new product launches from concept to market introduction, including influencer support and event coverage
• Coordinate influencer-led events, brand activations, and product showcases

Content & Ideation

• Create scripts, guidelines, and storytelling frameworks for influencer and brand content
• Contribute to creative brainstorming sessions for content and campaign planning
• Stay ahead of beauty trends, creator innovations, and platform changes to keep campaigns relevant

Analysis & Reporting

• Track campaign performance metrics, creator ROI, and engagement levels
• Analyze data to extract insights and optimize future strategies

Preferred Skills:

• Strong command over scriptwriting and storytelling
• Deep interest in beauty, skincare, and lifestyle trends
• Excellent communication and interpersonal skills
• Creative thinker with a proactive, problem-solving approach
• Ability to work independently as well as collaboratively
• Familiarity with social media and marketing analytics tools (Meta Insights, YouTube Analytics, Google Analytics, etc.)

To apply:

Send your resume with your portfolio to hr@typsybeauty.com with the subject line “Application for Influencer Marketing Executive” with following details:

Total experience, Current CTC, Expected CTC, Notice Period and Current Location.

Job Types: Full-time, Permanent